How to set up a Campaign
The first step in setting up your campaign URL is to select the variables that you will need. These variables are campaign source, campaign medium, and campaign name. The source shows the search engine, the medium shows the cpc and email, and the name shows the company product. From here, you would build your URL which starts with the URL itself, followed by a question mark and then your campaign variables. These variables are separated by ampersands.
How does this help you?
The URL builder allows the creator to analyze all of their marketing efforts in google analytics. This will allow them to see what may be working, or what they could possibly get rid of. As a company, you don’t ever want to waste money on marketing tactics that aren’t effective, and the URL builder allows you to track just that.