What influences digital marketing had on business in the past ten years

With the emergence of the internet as a new media channel, businesses were able to bypass the traditional media outlets(newspapers, posters, radio, television, etc.) to reach their audience/client.

This provided both the client and the business, which is an efficient, fast-paced, and relatively secured communication channel, making audience targeting and customized services to be more available for a greater percentage of the population.

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