Since Instagram knows that I am a musician, I get flooded with tons of sponsored ads from bands that are trying to promote their newly released music. As a result, I generally just listen to the music for a second and if I don’t like it (which is 75% of the time) I just scroll past. For me, what will cause me to actually click on the ad is if I find the music to be unique, with a creative look that pairs well with the group’s sound.
I believe that the best way to get someone to click on your ad is to have a unique, consistent aesthetic that pairs well with music the ad plays. Having a clear theme in mind for the product will make it seem of higher quality and actually worth checking out.