Why Bother with Email Marketing?

Ever since its rise to popularity in the 1990’s, email has become one of the easiest ways for people communicate online, but recently the rise of technology has lead some marketers to believe that email is an antiquated and ineffective form of digital marketing. Contrary to this idea, I feel that developments in SEO, PPC […]

Form vs. Function

When creating an effective website, there is a lot to think about when it comes to maximizing the number of conversions from visitors. One of the largest decisions a web designer must make is to focus more on the way that the site looks, or to instead make the website easily navigable and understandable. Creating […]