Upon hearing the word “cookie” most people think of the delicious treats their mother used to make when they were a kid. Digital cookies are far from their real-world counterpart, and are used to track data about an internet user’s habits and preferences. For this reason, as any digital marketer can tell you, digital cookies […]
For brands, social media is both a blessing and a curse, it gives the company a way to directly see what it’s audience thinks of its products and interact with them. On the other hand, it also gives an opportunity for people dissatisfied with the product or service to create and promote negative content that […]
Spotify’s Wrapped campaign is a perfect example of an effective social media campaign, that is easily shareable across multiple platforms. What makes this campaign especially effective is that it uses personalized data based totally on what Spotify is able to collect every time the listener chooses a song. As a result of the highly personalized […]
Ever since its rise to popularity in the 1990’s, email has become one of the easiest ways for people communicate online, but recently the rise of technology has lead some marketers to believe that email is an antiquated and ineffective form of digital marketing. Contrary to this idea, I feel that developments in SEO, PPC […]
When is comes to paid ads, most people figure that they can just pay whatever they need to pay and then their website will appear right above their competition on the Google results page. After paying for the ad, many webmasters think their work is done, and they’ll have a high amount of traffic to […]
Join us in our fight against child poverty By: Nicholas Lenhard For the past 125 years at Johnson’s Baby, we have worked tirelessly to produce products that are the very best, because we believe that is what everyone’s child deserves. We also believe that no children should be subjected to living in poverty, and have […]
When creating an effective website, there is a lot to think about when it comes to maximizing the number of conversions from visitors. One of the largest decisions a web designer must make is to focus more on the way that the site looks, or to instead make the website easily navigable and understandable. Creating […]