In George Doe’s presentation on seed keywords, he introduced five steps to expand your seed keywords and push your site higher on Google’s search engine results page. If you follow these steps it is possible for you to be the number one result on Google. However, once you achieve this you will need to continuously work to improve upon your seed keywords to make sure they are still relevant as well as make sure your site is delivering on the keywords you are using to promote your product.
Doe’s first advice is to find authorities in your product niche. What are experts saying is important? How does what they are saying relate to your product? If an expert on fishing poles mentions a particular feature “x” as being good and you also sell fishing poles with feature “x” using that as a keyword will help your site rise up the results page. People generally do some research on the products they consider buying, people trust experts and will search specifically for the good attributes, or brands these experts recommend.
Look into Google and Amazon autocomplete, this will tell you what people are searching for and therefore what keywords to use. If enough people are searching for products of a specific type that Amazon or Google autocomplete the answer then including that in your seed keywords ensures that your site will be pushed higher on the results page. However, because your site is promising a particular attribute of a product or product itself through your keywords it is important that you make sure you are delivering on said promise. For example, if you sell musical instruments and google autocompletes a search to “musical instrument repairs” and you use repair as one of your keywords, you must actually perform repairs on musical instruments.
Doe’s next step is to search your forums on the topic of your niche. As said previously, people generally research products before buying them. While authorities on the niche are resources for consumers, so are forums. These forums (such as Reddit and Quora) are based around the first-hand experience of other users with certain brands, or product attributes. When looking for keywords look at what is popular on these forums, what are the positives and negatives of the niche? What are people looking for? Do any of these match with your product? Again you have to be able to deliver on what you are promising in your keyword search. If nothing or very little matches your products now, keep looking at the forums as inspiration for what consumers want when developing a new product or expanding what you sell.
The next step in expanding your seed keywords is to research your competitors. What are the keywords they are using to get themselves to the top of the search engine results page? Do those keywords fit your brand and products? If so use them! Those keywords are helping your competition, you can use them too. You know that the keywords are helping to generate traffic to those sites so using them yourself will have a similar effect.
Doe’s final step is to use keyword tools. Look at tools that will help you generate keywords that will help your site get higher on Google’s search engine results page. This will help your site to be promoted more bu Google when people search for your product.
Using all of these steps together will help you to get yourself higher on the search engine results page, if not the number one result. That being said, your keywords are a promise to your potential customers on what types of products you carry. You must be able to make good on these promises, being the top result is great but it won’t get you more business if consumers don’t find what they are looking for at your site.