#1 / 4 = Google Analytics Goals

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According to Neil Patel, an accomplished content marketing and digital strategy expert; there are 4 Google Analytics Goal ‘types’ that are essential for your business success. I agree with this statement, however, I believe that amongst the 4 goals, there is one particular goal that stands out the most. I believe that ‘Event Goals’ are the most important goals to focus on. Compared to other goals, this particular goal allows you to track specific actions a consumer takes on your website. This allows for much more information to be collected.

You can track just about anything you want with Google Analytics Events such as:

  1. External links
  2. Downloads
  3. Time spent watching videos
  4. Social media buttons
  5. Widget usage

Any element that your visitors interact with can be tracked with events. This is beneficial for a variety of web platforms. In terms of Project Digital, amongst many events, we have the option to focus on a goal that would track how far a user scrolls down our site. This will allow us to monitor where the average ‘drop-off’ point is and what we can implement to make viewers read further.

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