As we all know, advertisers are constantly looking for ways to better target and market their products and services. One way to achieve this, that is often overlooked, is through the usage of a “Custom Affinity Audience” or CAA. Simply put, a CAA more effectively targets a given audience based on a number of factors that range from how they interact with your business, to their habits and interests. After segmenting your audience there is often different types of advertising methods that will be more influential and therefore different types should be used to different groups.
Now you may be wondering if there is any actual effect that comes out of using a CAA. More generally speaking, obviously collecting more data and tailoring advertisement methods based off of that data will more likely than not lead to benefits. However, CAA may also lead to benefits outside of the ones that you may expect to happen. Such benefits include building your brand in a more specific manner and the ability to promote more specialized or niche products to an audience who will be more inclined to engage with them. So, while CAA may result in more effective marketing techniques, it should also be noted that there are other positives as well.
Expanding Brand Awareness with Custom Affinity Audience Targeting
