#CouldUseABeer
I really enjoyed the purpose of this Ad. Coors Light was giving away a 6 pack to anyone who tweeted at them using their campaign hashtag. This was genius considering everyone would see this and think “FREE.”
I think that this was smart esepcially because it was a little fun for some people who have been stuck inside due to COVID. It gave people something to do even though it was a smaller way to interact with the company. For many people who come home from a long day at work and see a free 6 pack sitting on their steps, it probably brought joy and support during this time.