A place for college digital marketing students to collaborate
Is it unethical for businesses to track user behavior? In some cases, yes, but what if we were apart of that businesses? From the point of view from the consumer, this type of behavior may seem unethical. Privacy has always been an issue when it comes to the internet because users get worried that someone […]
For a company to be proactive, they must be prepared for future situations vs. defensive responses that include the bare minimum of what is being asked of the company. In this case, most consumers would be more intrested in a company that is proactive vs. defensive. An example of proactive corporate response would be what […]
I don’t think brands should refrain from self promotion. Big brands have tactics that allow them to have access to all different parts of business that helps them reach more consumers. For example, would Adidas stop advertising because they want to be authentic towards other businesses? No. Adidas is a big enough brand that even […]
I really enjoyed the purpose of this Ad. Coors Light was giving away a 6 pack to anyone who tweeted at them using their campaign hashtag. This was genius considering everyone would see this and think “FREE.” I think that this was smart esepcially because it was a little fun for some people who have […]
Email marketing may be on the decline for marketing tactics. But, some people do use it still. Based on the video with Larry Kim, email is no longer “the golden age” of email marketing. Email marketing was popular and reaching marketing goals in 2014 (as shown in the video). Unfortunately for companies that rely on […]
Fair trade at Starbucks is important to us not only as a company but as a community. We can develop sustainable and effecient ways to improve payment to the people who deserve a stable income that could improve their well being. Fair trade will be the way that Starbucks will provide customers with a selective […]
When shopping online, the customer’s eyes go directly to the search bar, or what flags their attention the most when opening the webpage. For some shoppers, they may have an item in mind they want to search, while others would rather browse through the “new arrivals” or “best sellers.” The function of the website depends […]
