Tag Manager Overview
A Tag Manager is a tool used to quickly and easily update “measurement codes and related code fragments” which are also called “tags”. Once you apply tag manager to your website, it makes it so your tags have certain triggers that go off while your keywords are searched. With tag manager set up you will now how the information on who and how many people are clicking through your website. This data will help give you the data to improve and gain further knowledge of your website. You may consider using Tags to gain further knowledge on your website or mobile app to see all the peoples activity on your website.
https://support.google.com/tagmanager/answer/6102821?hl=en&ref_topic=3441530
What Site Tagging can do for your Business
If your business is doing well or not through its online website, Tag Managers will show you the evidence of what is being searched, clicked on, scrolled through, ect. A successful company will gather the information from these tags to see what products are working through the website. With the knowledge of knowing what is working will help the company pursue more towards the trending items and focus more on them. Other way around the Tag Managers will allow you to see products or keywords that are not working as well as others. If you are concerned about your websites performance Tag Managers give you the data that will allow you to focus on gaining more attention on those subjects. Tag Manager can also be proof of how your companies doing if you were to report the data to a boss. this eliminates any guessing on what to fix on your website as it shows you what is working and what is not working.
How to Set Up Tag Managers
This Video gives a basic overview of how to set up Tag Managers, what they can do and how to use them.