Site tagging is very important when trying to understand how your website is being viewed. Tags will give information about how people are interacting with your website such as what they are viewing and clicking on. If companies utilize site tagging correctly they will know what parts of their website are successful and what parts are not. Analyzing this information benefits the company greatly and helps them run an efficient site that appeals to their customers by checking different variables.
How do I Utilize Site Tagging?
The best way to start using site tagging is by starting an analytics strategy along with a tag implementation plan. It is also important to know the kinds of tags and where you will “deploy” them. Depending on the information you are looking for, you may have to deploy more than one tag. You will need to install and set up Google Tag Manager which is made very easy and the steps on how to do that are on Tag Manager Help here: https://support.google.com/tagmanager/answer/6103696?hl=en&ref_topic=3441530 After this you should be all set and have the ability to view what tags are being used on your site.
Site Tagging and its Benefits for Your Company
Now that you know how to utilize tags for your website, the benefits it has for your business are important to understand as well. Tags help you establish the best kind of solutions for your site by telling what ones can be switched out for newer ones. Tags make marketing plans much easier and faster to launch to promote a new product resulting in even quicker impressions on the consumers. Along with a higher performing website, meaning it loads faster, the site also is better protection of the data being collected. https://tealium.com/resource/fundamentals/what-is-tag-management/
Here is a Video that can also help you with Managing Tags
Use this helpful video to answer any remaining questions you might have!