What Is Lead Scoring?
Lead scoring is like putting a number to what people are doing and how active they are with your business. You can assign these values for what you want to track. Lead scoring tracks the progress your business is making and the sales team can set goals accordingly. Many important aspects of data are collected to make sure you are targeting the right people and getting as many consumers as possible.
Different Data Collection Types
Lead Scoring is used when data is collected for the company through their website and analytics. One of the most important things that can be attained through Hubspot is the demographics of the consumers that are clicking and buying on the companies website. These demographics are good to know if you should target older or younger people or more males than females. If you are working with other businesses and buy products from other businesess you can see all of their information to and use it to make the determination if you want to work with them or not.
Source:
https://blog.hubspot.com/marketing/lead-scoring-instructions