What Is Lead Scoring? Lead scoring is like putting a number to what people are doing and how active they are with your business. You can assign these values for what you want to track. Lead scoring tracks the progress your business is making and the sales team can set goals accordingly. Many important aspects […]
What’s the Difference Between Organic and Paid Search Data? The whole point of organic and paid searches is for companies to get more viewers on their webpage. This leads the company to spiral in a positive direction when they are getting as many to view and buy their product as possible. Companies use a combination […]
What is A/B Testing? To simply answer that question, A/B testing is comparing two versions of something and seeing which one works better. They are randomized controlled experiments because you can set it so half of the time people are sent to one page and the other half go to the other page. Then you […]
The Magical Golden Arch McDonald’s is known by everyone from the golden arches in their logo. There are also many other things McDonald’s is known for with their campaign but since times are changing we will talk about their most recent campaigns. Their most recent slogans are “Hands Full”, “Grown up”, and “It Must Be” […]
What Are Custom Affinity Audiences? When looking for your target market it would be helpful to know as much as you can about the people who are interested in what you have to share. When using custom affinity audiences you can learn more in depth what your audience is like not just their broad demographic. […]
Old Tools Being Replaced With The New and Improved As years go by search console tools have been evolving and solutions occur to problems that are happening with the functionality of the tools used. A new tool that has come out is the performance report that Google has implemented. This report shows us how many […]
As a business digital analytics tools are very useful especially if your business has a website. The data collected from the analytics can be useful for reports being made about what consumers are interested in and are looking for. https://www.fullmedia.com/an-intro-to-digital-analytics The article above states that analytics is not just qualitative data but also quantitative data. […]