What is A/B Testing?
A/B testing is a process in which one compares two different versions of a website. Although they are very similar, only one or two things should be different to learn exactly how those individual aspects affect the overall statistics. By keeping everything besides your changed variable constant, it allows you to get the best understanding of the effect of a certain change. A/B testing is a valuable tool for companies looking to maximize their website. What better way to reach your fullest potential when there is room for trial and error?
How did I utilize this?
I went in and if the blog that I was changing had any photos or videos in it, then I would move the videos to the beginning of the blog and move the text farther down because people are more willing to watch a video in it’s entirety then read a bunch of text.