Applying STP to Email Campaigns

What is Segmentation? The main principle behind the process is to segment your audience, target each segmented group according to their preferences and habits, and make positioning adjustments in your branding and marketing strategies to accommodate their needs and expectations. The reason why the segmentation, targeting, and positioning process is so effective is that it […]

A/B Testing

What is A/B Testing? A/B testing is a process in which one compares two different versions of a website. Although they are very similar, only one or two things should be different to learn exactly how those individual aspects affect the overall statistics. By keeping everything besides your changed variable constant, it allows you to […]

Capturing Variables with Tags

A website tag is a tool used to gather data on a website. Tagging is and can be a piece of JavaScript code, a small pixel, or a transparent image that enables the collection of unique information about a person and on-site behaviors across an organization’s digital properties tracking their behavior and activities on your website or data for […]

Defensive vs. Proactive

Proactive Response: A proactive response is when a company responds to a negative comment made by an unhappy customer that assures the issue will not repeat itself. These types of responses builds trust between the customer and company. Defensive Response: A defensive cooperate response is when a company acknowledges their mistake, but also acknowledges that […]