What is audience targeting?
It is a way to reach people based on their interests, habits, what they are actively searching, and how they interact with your business. Once you figure out what your audience’s interests and habits are, you can define who you want to target for a specific ad group or campaign. There are four campaign types with audience types to match. They are display, search, video, and hotel. Audience targeting can improve your business’ performance and give more insight into who your customers are.
How it can benefit your business