According to HubSpot, “Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate for the business…” Essentially, this process is conducive for companies to efficiently use their time and resources in order to monitor and prioritize ‘leads’. Allowing companies to respond to them appropriately. Which, will inevitably increase the rate at which those leads become customers.
With Lead scoring, there are six different lead scoring models. Each model is based on the type of data collected from the individuals who have engaged with your website/company. They are as follows: 1. Demographic Information 2. Company Information 3. Online Behavior 4. Email Engagement 5. Social Engagement 6. Spam Detection
Referring to the list above, I believe lead scoring with the demographic model would allow for the company to have the most possible success. This is due to the simple fact that most products/services adhere to individuals within a specific demographic. Whether that be gender, location, or age. Lead scoring allows you to turn your demographic data into sales.
Below I have provided a link to a video with additional information on Lead Scoring.