By: Alyssa Van Auker
In a game or a sport, everyone wants to come out on top. The same is true for businesses on search engines. Since humans are lazy and do not scroll much after our google results pop up, businesses try to compete for the top spot. With so many businesses all trying to get to have the top search engine optimization (SEO) you might wonder if it is possible to knock someone out, the good news is that it is.
One of the best ways to come in first is to expand your seed keywords. Consumers will type in so many different combinations of key words into their search engine. Focusing on the most basic form of the keyword would make it extremely difficult to infiltrate the top listings. The best way would be to look up all the common key word combinations and include those keywords in your headings and title pages. With more keywords included on your website there is a chance that you can come in first.
What also helps with search engine optimization besides keywords, is the relevance and mobile adaptability. Some sites on the top might not be completely relevant to the search itself so that would be a key word to include if your site would be more relevant.
As I previously mentioned, humans are lazy and we tend to do most of our searching on our phones. If the sites that are coming up first are not made for viewing on a mobile device, and your site is, you have an opportunity to bump them down in the rankings because your site provides a better user experience.
It is possible to be the first ranking on the search engine if you do something that makes you stand out. By including additional keywords to your headings, keeping your site relevant, and making your site adaptable your chances of coming out on top are much more possible.