When something is ethical it is believed that it is the right thing to do. In the digital marketing sphere, personal data is collected from the users. This data includes their demographics, location, and device type. This is personal information about someone that is being used for marketing purposes. Tracking user data can be ethical […]
Be Proactive It is extremely important for companies to respond to their customers on social media. One of the main purposes of social media for businesses is to be able to connect to their customers. This means commenting on both negative and positive posts. By being proactive instead of defensive in your social media response, […]
Have you ever followed a brand on social media that was completely authentic by never promoting their products? My answer, and that of many other, is no. That is because those companies need some self-promotion to sell their products. If a company never mentions what their products are in social media posts, potential customers will […]
What is Email Marketing If you are like most individuals, your inbox is flooded with email marketing. Email Marketing are the promotional emails sent to you by companies. In these emails there are advertisements about sales or new product drops. With so many people not checking their messages, one might think that advertising form is […]
By: Alyssa Van Auker How it Started Last fall is it was starting to get closer to Christmas, I kept seeing diamond painting ads on social media. They were all saying how diamond painting was the new addicting craft project. Seeing it multiple times, and reading on comments of the sponsored posts, made me click […]
By: Alyssa Van Auker Old Ritual Filling up the bathtub up with water as children run around the house, seems to have become a more frequent event. Society has deemed it appropriate to have young children take a bath every other day if not every day. This has been proved unnecessary and can be harmful […]
In my last blog, I indicated that it is possible to be ranked number one on google if you make your company standout and target multiple unique keywords. Being number one is definitely very situational, and it depends on the keywords that you are using. One specific company’s SEO that I will be looking into […]