There are four ways to track your analytic goals. These goals help you keep track of your business and shows you what you need to improve upon. The four goals are URL destination, visit duration, page/visit goals, and events. Visit Duration Goals This goal simply tracks how many people have been on your site and […]
Using SEO and PPC strategies together can yield greater results than using them separately. Using both campaigns will get you better search results simply because you are showing up in the paid search results and organic search results. More visibility equals increased traffic most of the time. If you run both these campaigns at the […]
Site Query Capturing Site query capturing allows the website owner to track the behaviors of it’s customers. The query can show different things like page scrolling, how long someone stays on a page, which area gets the most traffic on your page and which area gets the least traffic on your page. Re-optimize Content with […]
Campaign Components To build your custom URL, you will need Campaign source, Medium, and Name. Campaign source asks for you to identify such as a search engine or newsletter. Campaign Medium wants you to chose something such as email or cost-per-click. Finally Campaign Name is asking for your specific promotion or product name. Applying URLs […]
What’s Custom Affinity Audiences? Custom affinity audiences allow advertisers to create specific audiences that would be more interested in their company, website, or product. Custom affinity audiences are created by using URLs, specific keywords, places and hobbies that people are interested in. How Custom Affinity Audiences Help Brands Custom affinity audiences help brands hone in […]
What is Google Tag Manager? Google Tag Manager is a type of Tag Management System that gives you the option to attach various codes known as tags to your website. These tags allow you to see your websites analytics. You can set tags triggers to fire off when certain actions happen and you can use […]
Google Search Console is a program that allows users to monitor their website, and get information on how much of a presence their website is in google search results. Updated and Legacy Benefits Google Search Console currently has a set of updated reports/tools and a set of legacy reports/tools. One of the more helpful updated […]
Analytics can help your business by keeping track of data that allow businesses to see different trends in things like sales, outreach, and target markets. Being ahead of the trends can give a company a huge advantage over competition. https://www.ibm.com/blogs/business-analytics/5-ways-business-analytics-grow-business/ Tech giant, IBM, talks further upon the different ways your business can succeed.