Using SEO and PPC strategies together can yield greater results than using them separately. Using both campaigns will get you better search results simply because you are showing up in the paid search results and organic search results. More visibility equals increased traffic most of the time. If you run both these campaigns at the same time you are also doubling down on the data you collect making it more credible.
The method of overlapping SEO and PPC campaigns is supported in an article by semrush.com. The article states that “Creating campaigns based on strong, heavily researched data will allow you to use both search engine optimization and search ads to the fullest. This strategy can improve your success across both channels without having to rely on cheap tricks or “growth hacks” that can result in consumers distrusting your brand”. To learn more about how you can integrate this into your own brand or business follow the link below to the article posted on semrush.com.
https://www.semrush.com/blog/3-ways-to-integrate-ppc-seo-for-multichannel-success/