Site Query Capturing
Site query capturing allows the website owner to track the behaviors of it’s customers. The query can show different things like page scrolling, how long someone stays on a page, which area gets the most traffic on your page and which area gets the least traffic on your page.
Re-optimize Content with Tools
An article by Jeff Baker teaches people how to use tools like query capturing and keywords to find weak spots. If your page has an area where people barely stay or click away, you can see that with the query tools. To get more people into those weak spots, you need to have better keywords and filters. The better keywords you have/more specific filters for searches, the more search results/traffic you will have on your page. To learn more about re-optimizing, follow the link below to Jeff Baker’s article.