Applying STP to Email Campaigns

An Overview of Segmentation Segmentation is a crucial step in identifying and dividing audiences into groups from a marketers perspective. We must be able to group our audiences so that we know which steps need to be taken in order to reach each group specifically. It is important to look at aspects such as demographics, […]

Capturing Variables With Tags

Clicks Figuring out the exact activities that users are participating in on our websites is something that is very important. We cannot actually tell if our users are really browsing our website for the entirety of their session or if they are away from the screen doing other things with our tab open on their […]