Applying STP to Email Campaigns

An Overview of Segmentation Segmentation is a crucial step in identifying and dividing audiences into groups from a marketers perspective. We must be able to group our audiences so that we know which steps need to be taken in order to reach each group specifically. It is important to look at aspects such as demographics, […]

Capturing Variables With Tags

Clicks Figuring out the exact activities that users are participating in on our websites is something that is very important. We cannot actually tell if our users are really browsing our website for the entirety of their session or if they are away from the screen doing other things with our tab open on their […]

“Benefits of Current Reports vs. Legacy Tools”

Older But Useful Tools There are a variety of tools that have been in use for some time now and we know how to use them effectively in order to help us as marketers. A lot of what we are looking at here has to do with the URL of our websites. It is important […]

Capturing Custom Campaign Parameters

Audience Matters Capturing custom campaign parameters is essential is a process that requires a lot of thought and preparation in order to prove to be effective overall. Sharing one or little details on a media campaign is simply not enough anymore. We must be able to break out and have effective and interactive campaigns in […]

“A/B Testing Hypothesis”

What is A/B Testing? “An A/B test is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original and variant B through n each contain at least one element that is modified from the original.” Once we find the two variants, we can start […]

“How Behavior Reports Affect Content Strategy”

Promoting Our Products Promoting a product or idea can often be quite challenging. Before we ever start presenting or pitching we have to first consider who our audience is. When we figure that out, we are then able to assess the situation and see what we need to do in order to reach them effectively. […]

“Free and Paid Media Tracking”

Which Method is Best? There are needs for both free and paid media tracking. Both can be beneficial if they are utilized correctly and effectively. In order to decide which to use, we must first identify our wants and needs. We need to ask ourselves, “which one is worth my while”. Also, we must remember […]

Creativity and Data Visualization

One could argue that data visualization is creative, realistically, it is not. is. To visualize data, we really only need to be proficient in using technology.  “The colors and style settings of this theme are designed to be both attractive and accessible to viewers with color blindness”. Using tools such as theme and feel of […]