A place for college digital marketing students to collaborate
Are you struggling to sort through all of the leads that you work so hard to get through both outbound and inbound marketing tactics? Well, you have come to the right place because I will discuss ways that you can more effectively sort through your leads by assigning certain attributes a score based on how […]
As you might have already discovered (or not) through poking around in Google Analytics when it comes to creating and setting goals, there are four main ways to track them: Destination Duration Pages/Screens Per Session Event Do Your Goals Align With Your Objective(s)? In this blog post, I will go into more depth on why […]
Most people think that since Google Ads and Google Search Console are two different applications that their data reports can not be integrated to help create an even stronger online presence for companies, what I have to say to these people is, you are wrong! How Are They Similar? I understand where people might get […]
Have you ever wondered how you can learn more about user interaction on your site? Well, you have come to the right place! In this blog post, I will talk about the importance of event tracking relating to an article written about a synthetic oil company, and them trying to increase blog sessions on their […]
Have you ever wondered how to set up a campaign across multiple channels that you can track and find out which campaigns are working more efficiently than others? Well, you have come to the right place because I will take you through the process. I will highlight the top three parameters used when adding to […]
Have you ever wondered how to create an audience that is more tailored towards your brand? Well, you have come to the right place! With custom affinity audiences, you are able to reach people based on their interests, passions, lifestyles, and so much more. In this article, I will identify some of the most important […]
As we are in the digital age, the information that we obtain today, may not be the same in a week, or even the next day! The same applies for search optimization. Search is always evolving with new tools to help measure the effectiveness or performance of the activities that we engage in. Google Search […]
Digital Analytics is important to an organization because it can help track various activities. It can help organizations see which company actions are more effective than others and allow us to allocate more resources towards that project. If you see a certain keyword being clicked on more than another, then you can allocate more resources […]
