Campaign, Campaign, Campain

Trying to promote a business by campaigning can be a pain. BUT, when you can effectively communicate your message across multiple channels using your campaign it makes it a lot easier to get in touch with those audiences. Through campaigning you want to be able to solve business challenges, create unique content, and cross-promote the brand.

Best Practices

Google Analytics recommends:

1. Tagging only what you need.
2. Creating your links with the URL builder.
3. Use the campaign variables you need.
4. Don’t send personally identifiable information.

https://medium.com/@the_manifest/5-steps-to-create-a-multi-platform-social-media-strategy-bbe24ff5fd99