Trying to promote a business by campaigning can be a pain. BUT, when you can effectively communicate your message across multiple channels using your campaign it makes it a lot easier to get in touch with those audiences. Through campaigning you want to be able to solve business challenges, create unique content, and cross-promote the brand.
Google Analytics recommends:
- Tagging only what you need.
- Creating your links with the URL builder.
- Use the campaign variables you need.
- Don’t send personally identifiable information.