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Campaigning Across Multiple Channels

Setting up your campaign

With google analytics, you can add campaign parameters to the destination URLs to identify the campaigns that refer traffic. The five parameter types are utm_source, utm_medium, utm_campaign, utm_content, and utm_term. Once you have picked a parameter type, it must be paired with a value. The user can do that manually or through a platform-specific URL builder tool. Once the URL has been added and the data has been collected, it is processed and reported in dimensions and metrics on google analytics.

Best practices for collecting campaign data

  1. Tag only what you need
  2. Create your links with the URL builder
  3. Use only the campaign variables you need
  4. Do not send personally identifiable information

For more information, click below!

https://support.google.com/analytics/answer/1033863?hl=en&ref_topic=1032998

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