Importance of a Custom Campaign
To ensure a quality campaign it is important to use many channels to advertise. Only focusing on one or two channels makes your campaign narrow which may stunt the growth of your platform. By customizing your campaign using custom URL’s, using only relevant variables, and tagging important referrals you can start to see what is working and what isn’t in your campaign.
Analytics breaks down the channels automatically into different groupings such as organic search, referral, and direct. These channels can be broken down deeper into their sources and mediums. Understanding how each of these pieces of the puzzle play into the campaign can help make a better experience for users.
Ways to make a successful campaign:
An ideal campaign scenario would be having a high level of diversity in the sources. Targeting different types of social media like Facebook, Instagram, and Twitter is a great way to involve a wide group of people in the campaign. Tagging referrals to specific ads is an important part of seeing how each source is performing and where to improve. Appealing to many different people can be difficult, but using different channels can help make it easier.