Breaking out into two segments Segmenting an audience is an important step to reaching your market. Having segmented audiences helps to not have too broad of an approach to the marketing. For example, AllBirds is a company that sells shoes. There are countless companies that sell shoes so it is easy to be lost in […]
Why bother with tags? Knowing what is happening on your website is very important. Without the knowledge on how people interact with your content it will be difficult to make decisions. Tags give you the chance to track certain events happening on the site. These tags could include scrolling, clicking, or watching a video. Expending […]
What are Google Posts and How Can They Help? Content is what drives a website and its success. There are tons of different content strategies that can help push whatever you’re trying to market. Google Posts is among those content strategies that is not only free, but easy to use. By using Google Posts you […]
Search optimization is among the most important things when you’re trying to get your name out in the marketplace. It is not always easy to reach your users or find where your slice of the pie is. Using the Google Search Console can help to guide marketers in the right direction. Both current and legacy […]
Is One Method Better Than the Other? One of the most important aspects of brand growth is good marketing. There are two different types of ways to market a business, by paying for ads and relying on organic search. One is not necessarily better than the other but rather useful in different ways. By using […]
Importance of a Custom Campaign To ensure a quality campaign it is important to use many channels to advertise. Only focusing on one or two channels makes your campaign narrow which may stunt the growth of your platform. By customizing your campaign using custom URL’s, using only relevant variables, and tagging important referrals you can […]
Finding Audience Affinity Finding a target audience is one of the most important aspects of digital marketing. Flashy websites and designs are all important, but if no one can find it or the people who do see it don’t care, then it’s pointless. Audience affinity should always be the forefront of advertisers minds in order […]
Is Creativity a Necessity? Being creative is always a benefit when working with presenting data in a visual way, however I don’t think it is a make or break when creating useful reports. With a web based service like Data Studio, there are many baked-in features that allow you to show data in an appealing […]