Capturing Custom Campaign Parameters

1. Tag only what you need.

There are certain links that you don’t need to tag, and many times are not able to tag. You should not attempt to tag organic keyword links from search engines. Search engine names are automatically detected and displayed in your reports. And again, you don’t need to tag Google Ads URLs as long as you are using auto-tagging. This tends to help with campaigning because by tagging key words then people tend to y=use those key words when they are searching so by doing this then your campaigns will be registered and be detected and displayed.

2. Create your links with the URL builder.

By using key words to to build for your campaign you can implement them into your links and URL because these key words are easy for people to use and when typed into a search engine then your campaign will be appearing first or near the top because of your choice in key words. You won’t need to worry about link syntax if you use the URL Builder to generate your URLs. You can then copy and paste the links in your ad.

3. Use only the campaign variables you need.

The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name. Campaign Term allows you to specify the paid search keyword. You can use Campaign Content to indicate the specific ad, button, or link that was clicked. The table below shows how you might tag the two kinds of online campaigns: email campaigns, and paid keywords.

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