Finding Audience Affinity
Finding a target audience is one of the most important aspects of digital marketing. Flashy websites and designs are all important, but if no one can find it or the people who do see it don’t care, then it’s pointless. Audience affinity should always be the forefront of advertisers minds in order to generate the most traffic. By using custom audience affinity you are able to, “reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business.” Passions and habits are really good ways to start to spur interest in whatever you are marketing and can help to get an edge over the competition.
Important Aspects of Custom Audiences
Important factors to consider when targeting custom audience affinity are keywords, URL’s, and apps. In order to market in this environment, you must be in touch with things people who may be interested in what you are offering might search. Being able to reach people searching specific words, visiting certain URL’s, and using particular apps can help to accelerate growth. By utilizing the tools of custom audiences you are much more likely to reach a group of people that resonate with what you are doing. Google Analytics does some heavy-lifting in terms of providing opportunities for this type of audience affinity work. However, it is still important to always be maximizing these features to get the most audience interaction possible.