First: What are Custom Affinity Audiences?
Custom affinity audiences are available for businesses to use to track how much people are interested in you site. It keeps track and gives you an audience report telling you what they found, based on how long you wanted it to track for. You are given the option to track users for 1 day, 7 days, 14 days, and 28 days. Next you can post them in order to keep track of your results and refer back to see if you should make changes or stay on course. According to ppchero.com, “custom affinity audiences as letting advertisers define whom they want to reach across the web, on any screen. By factoring in consumers’ most recent passions and ongoing interests, your message always reaches the right users.” You are also able to focus on specific users based on User – ID which gives you the chance to look at one persons actions rather than a cluster.
https://www.ppchero.com/3-killer-strategies-for-custom-affinity-audience-campaigns/
Next: How Custom Affinity Audiences can help your business
Finding out how customers feel about you site is extremely important to your success as a business. It allows you to get a feel if you are keeping their interest or missing completely. If expectations and the numbers you are recording are close to each, then you know you are keeping you customers attention.
On the flip side, if the numbers are below where you wanna be, then the custom audiences can give you a chance to reevaluate what you can do in order to bring up the interaction customers have with your site. Whether you need to target a different audience or change your ad in order to be chosen over competition, audience tracking will give you an idea of what needs to be done.
Another example is if there are high 1 Day users but the long term use is not being seen by users, then you may have to address that by changing up your site. There are many reasons for this but one could be that interest when users first see the site up until they begin using the site could decrease. All of this important data can be found through custom audiences.
Here I embedded a helpful video explaining how to set up a custom affinity audience!