What are sales leads and how do we use them? Sales leads are utilized to help track people in order for them to become customers. Leads are very important to a sales team because finding the right type of people to increase sales will push the company further. The best way to follow leads is […]
The Objective for Collecting Data As described in the title, collecting data can come from two different kinds of searches: organic and paid. Organic is search data that originates on its own meaning people find your page through their own search. For example, if someone was trying to find site to buy new brakes for […]
Create a Hypothesis Creating a hypothesis must result from a problem that you are trying to fix by improving your site in some way. A hypothesis must be backed by data to ensure that the result you are predicting is beneficial to the company and yields improvement. If your data does not coincide with your […]
Understanding Behavior Reports Behavior reports are quite simple, it starts with something called site search query capturing that is extremely helpful. This helps us see what users are looking for on our site, along with different interactions on our page such as page views and even monetization opportunities. However, it is important to understand key […]
Bud Light’s Dilly Dilly catch phrase The first commercial that included the Dilly Dilly phrase came in 2017 during the Super Bowl, where millions of people are sitting in front of their T.V.s for the big game. With that many people watching and the price tag to run a commercial during the Super Bowl, it […]
First: What are Custom Affinity Audiences? Custom affinity audiences are available for businesses to use to track how much people are interested in you site. It keeps track and gives you an audience report telling you what they found, based on how long you wanted it to track for. You are given the option to […]
Site tagging is very important when trying to understand how your website is being viewed. Tags will give information about how people are interacting with your website such as what they are viewing and clicking on. If companies utilize site tagging correctly they will know what parts of their website are successful and what parts […]
How the new search consoles work compared to the old search consoles New and old search consoles, regardless of what they do, are necessary in order to help businesses understand how successful their website is doing. There are several different tools readily available to aid with that process. One of the older tools such as […]
When running your business, there are many aspects that you must be aware of. Digital analytics is one of the many ways to understand how to help you business function at its highest potential. Digital analytics gives you insight on how people are reacting and interacting with your business and products or services. Using digital […]