Digital Analytics are critically important to your organization due to a multitude of factors. To begin, Digital Analytics allows companies or organizations to track their efforts and objectives. This method of tracking allows for success to be measured. Collected data is measured and analysed thoroughly. Below I have attached an article entitled; The Importance of Google Analytics – Get the Facts About Your Website. This article expresses that in 2007, Avinash Kaushik wrote the definition for digital analytics as the following:
“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”