Is your company not doing as well as you had hoped, or is it doing much better than you had expected, but you don’t really know why? Digital analytics is the answer to your questions. Digital analytics provide you with the opportunity to identify where your customers are coming from and the types of customers that you should work on identifying.
https://www.techrepublic.com/article/10-ways-data-and-analytics-will-impact-businesses/
The link above is for an article that explains the importance and potential importance that digital analytics can have for your company. The use of AI in digital analytics provides your company with the opportunity to constantly and consistently find new customers and find different ways to reach out to customers.