Form vs Function

Function and form are very crucial aspects of digital marketing. If a company does not adapt to these two functions they may not approve of the foot traffic their website gains.

Form refers to the layout of a company’s website. Is it very attractive to the point that the consumer is willing to stay on the website and continue to look at the goods or products you sell?

The function is how easy it is to navigate through a website. This focuses on the functionality of the website. If it is not easy to use, many people would just click off of it and not continue browsing.

I believe both are very valuable in the making of a website because without one people will struggle to navigate. If your website is very high functioning then you will have a lot of success drawing traffic to your site.

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