E-Commerce is Changing the Way We Shop

What is E-Commerce?

E-Commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet and the transfer of money and data to execute these transactions. E-Commerce has begun to take over and change the way consumers shop, it used to be all brick and mortar stores, now with the help of the internet consumers can buy practically anything from the comfort of their couch at home. With the rise of E-Commerce, the question of tracking comes to mind. How can we track purchases? Removal of items from the cart? Etc. Within Google Analytics you are able to track your sites E-Commerce.

How to Track E-Commerce

Tracking E-Commerce can be difficult for new companies or any company, but Google Analytics has specific E-commerce tracking to get the best tracking data for your company. To start tracking your sites E-Commerce you need to first enable E-Commerce for each view in which your company wants to see data for. Once you have done this you will need to add a tracking code to your site or app to begin collecting the E-Commerce data and send it to Analytics. Within Analytics there are some differences in tracking code setup for web and tracking code set up for an app. To collect data for web you first need to make sure you have basic page tracking set up, as long as this is set up you are good to go on adding in third-party shopping carts or track transactions across separate domains. In order to this you will need to set up cross-domain tracking. Tracking code set up is a little different for an app, to collect E-Commerce data from a mobile app you will use one of the Analytics SDKs. SDK is designed to enable the latest generation of app reporting in Google Analytics quickly and easily. With using this to track app E-Commerce you will be able to collect E-Commerce data from an internet connected devices.

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