What Is It?
With the use of E-Commerce tracking you are able to see and analyze the purchasing activity that is happening on your site or app. Some things you are able to see are product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data. With the use of the data that e-commerce is giving you it will help and give you some very useful information for your company. You will be able to see which of your products sell well, what products are best suited for your customer base and which marketing campaigns and efforts were working best to help with your product sales. You can also see the revenue per transaction, and the number of products per transaction.
How It Works