As we see more and more companies opting out of traditional ‘brick & mortar’ retail in exchange for an online experience; I foresee Email marketing becoming more and more of a helpful tool. Previously, companies would communicate and build relationships with consumers through an in-person retail experience. However, the online shopping craze that is 2020 has caused many companies to move fully online. Keeping all of this in mind, you should think twice before discrediting the value of good ol’ fashioned Email Marketing.
