Why marketing automation?
It’s no secret that the digital market is growing and helping businesses grow as well. The use of marketing automation provides companies with helping optimize themselves in a more effective manner. Let’s take a look at how optimization can help your business. The marketing automation market is rapidly growing and 75% of marketers say they already use a marketing automation tool, and almost 40% of those not currently using it will be implementing it within the next 12 months. If you are currently not using you may be putting yourself behind the competition and not optimizing like you should be.
The benefits
The list of benefits you can get from using automation is extensive, from increasing efficiency and productivity to lead production. Let’s look into just a few of the most important benefits.
Efficiency: No matter the size of your business or team or resources automation will help you utilize your team and be able to spend more time on other important parts of your business.
Targeting consumers: As users are going through their journey to your sire you can reach these consumers based on how they find their way to your site and their interests. You can choose to send customers emails, texts, etc. when they reach certain stages of the customer journey. This takes the guess work off your hands on who to send content to.
What’s working and for who: here you can tell not only if our campaigns are working but will also tell you what type of customer they worked for. If they came from social media, referrals, organic search and so on.
Conversion rates: this metric will allow you to see how well your marketing automation is performing because you can see how much your conversion rates have increased and revenue. By using automation, it will reduce the time it takes for a customer to convert.
Read more benefits by Marcus Taylor in his article Power Up Your Digital Marketing: 23 reasons to automate.