Is email marketing really dying? Let’s take a look at the different factors of email that play into the marketing aspect. Many people that began using email before texting came out use email as a way to communicate with others whether it be in the work place or with family. We associate email as a professional communication platform.
With companies or organizations looking into the email analytics, we see many of them pushing different emails after one engagement. Doing this is beneficial to the company because you get many of your customers coming back by including click bait and other things bringing the customer back to the website from the email. Understanding your customers/audience can really help you to relate and stay active in the customers search history.
On the other hand, from my own personal experience, email marketing is dead to me. I have my school email, which is the email I use most for my important communications such as with doctors, school, future employers etc. I have a second email that I use to subscribe to stores and link to my food accounts that I NEVER look at simply because I’m not interested and don’t want to be tempted to spend money that I probably don’t have!
I believe that email marketing staying alive really depends on the person that is being targeted. Though it is a great way to get in touch with customers, not all customers are interested in email marketing. It isn’t dying, but it is selective.