What’s So Special?
In today’s day and age basically everything is done digitally. As the digital platform grows in our daily lives it is also becoming a key aspect to many companies successes. In and article by Marketo, they define marketing automation as “a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.” Today 75% of marketers are using some form of marketing automation and that percentage will continue to grow. Marketing automation can clearly be very beneficial for your company and it’s success.
What are these benefits?
Marketing automation benefits any company in so many ways. It gives your companies the opportunities to improve your customers experiences. This is partly because you are also able to improve the messages that you are sending out to the consumers. People feel that they are having a much stronger connection to consumers because of marketing automation. This also saves your company so much time to put your efforts into other things that need to be done. Many people that have used marketing automation have found that they are finding more opportunities to do other things, such as up-selling. Lastly, marketing automation is a great way to measure company success and ROI.