To Spend or Not to Spend

By: Makalah Sizer

Should small companies spend from their small-scale budget to compete against big companies for the top ads?

The Answer is NO

After watching John Gagnon’s video it seems like there’s no point in small business’s to try and compete with larger companies over top ad space.

Obviously creating ads is important and it can bring customers to your site, that may have never heard of your company. However, for small brands to try and get the top ad space seems like a waste of time, and a waste of an already small budget. They could spend their money doing other things, like furthering their brand, or marketing through social media. But, I just don’t think that it would be wise to put so much effort into something that isn’t probable.

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