What is Google Tag Manager?
Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. You can edit tags without changing the source code, which makes it very convenient for websites. Tag manager is a game changer for digital marketers, allowing them to keep track of data without altering the bones of code in their site, and allowing them to monitor much more data than before.
But… Why?
The cool thing about tracking this data with tag manager is that it allows you to make changes to your website without actually changing the code. If you can see how many people have visited, scrolled, or added something to their cart, but that number doesn’t match the number of purchases, tag manager is specific enough to let you look at what part of the process you are lacking in. Delving into different levels lets you see where the missing link is, and at what stages your users are dropping off of your site. If people are only clicking one of your ads, or only scrolling down 20% of your page, there’s something missing that you may want to look into, and with tags you can do that.
For more information and to get a better idea of how to best utilize GTM for your website and business, check out this info video: