You’re standing on the blacktop, picking your team. Who can you trust to perform? Who are you confident in to pull the points for your team? Who has done well in the past? That’s how lead scoring works. Except there’s no kickball game, no blacktop, and no sweaty recess kids. Just you, divvying up points […]
What if I told you there’s a goal you’ll stick to better than your gym membership at New Years? It’s April, and most people have cancelled theirs already. But when it comes to your business, Google Analytics makes it easy to track your goals in 4 ways. URL’s, time, page visits, and event tracking, with […]
The first step in mixing this concoction of paid and organic would be keywords. For either form, these are arguably the most important piece. Your analytics reports are a good tell of whether or not your keywords are driving good traffic, and if they aren’t you have the ability to change them. Better yet, you […]
Are We Thinking Too Much? SEO has swept the marketing sphere, changing the way people view digital. Chasing trends and new theories is what gets people tied up, says Andrew Dennis. The bare bones approach to SEO is content and links. Nothing more. SEO starts and ends with content, and content starts and ends with […]
How to Properly Capture Parameters There are 5 different parameters you can add to your URLs. Each one must be matched with an assigned value, which will then contain campaign-related information. To monitor different parts of your campaign, shift the information in the parameter. You can either add the values manually, or you can use […]
Making Connections Connecting with your intended audience if you know nothing about them as consumers is like trying to guess your dog’s favorite color… Probably not gonna happen. But if you can identify your custom affinity audience, you can better build bridges to connect and make relationships with them that will keep them coming back. […]
What is Google Tag Manager? Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. You can edit tags without changing the source code, which makes it very convenient for websites. Tag manager is a game […]
So why did Google go halfsies on Search Console tool replacements? The Legacy tools that have yet to be replaced have a good reason for their age. The Search Console team is currently working on a replacement that makes sense, and therefore Google is keeping the old dogs in action. A lot of the tools […]