For as long as social media has been around, companies and brands have always promoted their products on social media platforms, but is this a good thing? I think social media advertising is very successful as it easily reaches millions of consumers on a daily basis. Scrolling through Instagram or Twitter I almost always stop and see an ad that catches my eye.
Brands do need to be wary when advertising and promoting current events because no matter what stand they take someone will always be against it. Many times it will deem very successful like what DoorDash has done throughout the black lives matter movement. They gave consumers the option to choose from “black owned businesses” which would help and support their local community. I found this a great way to promote what they do which is deliver food while also supporting the Black Lives Matter movement.
