Investing in Marketing Automation: How to Convince your Workplace

Why Use Marketing Automation?

Marketing Automation can bring useful information to every business and firm. Marketing automation can help make marketer’s efficiently deliver positive results to their respective workplace. If you’re looking to conceive your workplace to start using marketing automation, continue reading

Common concerns associated with gathering marketing data can be addressed while using marketing automation. When trying to convince officials in your workplace to implement this system, bring up the concerns you have faced in your work and how the usage of marketing automation can ease the process of gathering data. This in turn, causes a more efficient way to spend your time marketing for the company.

One of the great aspects of marketing automation, is the fact that it is useful for multiple departments, not just the marketing department within your workplace. In fact, “54% of companies with marketing automation capture intelligence for the sales team, compared to 25% without” (The Lenskold and Pedowitz Groups). This statement proves that marketing automation can be useful for more than one department. Perhaps bring this statistic up during your presentation, and explain how this system can benefit the sales team on board. This can also cause good collaboration between sales and marketing, which can lead to more success for the business.

Coming Up With a Strategy

Lastly, explain the goals you plan to achieve with the usage of marketing automation. Explain to your team how marketing automation can deliver real results to your company, and outline how. With a clever strategy in place, marketing automation can help your company achieve its goals.

Source: https://www.pardot.com/blog/how-to-make-a-case-for-marketing-automation/

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