What’s So Special? In today’s day and age basically everything is done digitally. As the digital platform grows in our daily lives it is also becoming a key aspect to many companies successes. In and article by Marketo, they define marketing automation as “a category of technology that allows companies to streamline, automate, and measure […]
What Is It? With the use of E-Commerce tracking you are able to see and analyze the purchasing activity that is happening on your site or app. Some things you are able to see are product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data. With the use of […]
Targeting Can Help With That Google Analytics is handing us all the ability to access targeting and find the perfect people to be a part of your companies experiments. Targeting optimize allows you to see who is eligible to be included in the experiment. Those who are eligible will receive one of the experiment variants. […]
What Is It?? The Attribution Model is a set of rules that gives you an overview of how a companies sales and conversions are happening in it’s conversion paths. So basically google gives a company the opportunity to see which channel led to a customer buying a product of theirs. This will give them an […]
So What Do Audience Reports Do?? Audience reports are available through Google Analytics to offer your company some information about your users characteristics. Some very important things it offers is the demographics of your users, so you are able to know who you are or should be targeting. Also you can find out the interests […]
Google continuously is changing and innovating everything that they have to offer us. One of these things is their search console reports for companies websites. Google updates and makes changes to the search console often in hopes it make it more helpful and better for their users. The Old Search Console vs The New Search […]
