Marketing Automation On The Rise

What’s So Special? In today’s day and age basically everything is done digitally. As the digital platform grows in our daily lives it is also becoming a key aspect to many companies successes. In and article by Marketo, they define marketing automation as “a category of technology that allows companies to streamline, automate, and measure […]

How To Bring The Right People To Your Site At The Right Time

Targeting Can Help With That Google Analytics is handing us all the ability to access targeting and find the perfect people to be a part of your companies experiments. Targeting optimize allows you to see who is eligible to be included in the experiment. Those who are eligible will receive one of the experiment variants. […]

It’s Time To Start Using Behavior Reports

So why should I be using this?? Having the knowledge of what your consumers are doing on your websites can be extremely beneficial for your company. What your users are doing on your websites can have an impact on the next decisions or changes you are going to want to make. You will be able […]

Growth Hacking Mentality

Big Expectations

Just last semester I took Digital Marketing and I was able get a good grasp on digital analytics. I learned a lot of things that I will be able to put to use in a future job. I also feel that Digital Marketing analytics will give me 100% more information to take in and learn […]

Put E-Commerce Tracking To Use

What Is It? With the use of E-Commerce tracking you are able to see and analyze the purchasing activity that is happening on your site or app. Some things you are able to see are product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data. With the use of […]

The Importance Of Determining The Best Attribution Model

What Is It?? The Attribution Model is a set of rules that gives you an overview of how a companies sales and conversions are happening in it’s conversion paths. So basically google gives a company the opportunity to see which channel led to a customer buying a product of theirs. This will give them an […]

Are Audience Reports Able To Improve Your Company?

So What Do Audience Reports Do?? Audience reports are available through Google Analytics to offer your company some information about your users characteristics. Some very important things it offers is the demographics of your users, so you are able to know who you are or should be targeting. Also you can find out the interests […]

Out With The Old and In With The New.

Google continuously is changing and innovating everything that they have to offer us. One of these things is their search console reports for companies websites. Google updates and makes changes to the search console often in hopes it make it more helpful and better for their users. The Old Search Console vs The New Search […]