A time that I had an interaction with a digital ad is when I was scrolling through instagram and popular company that sells cute and trendy masks showed up as a sponsored post. I follow a lot of fashion accounts and what convinced my to click through was the designs of many of the masks. I was looking for masks to buy because I figured since wearing a mask is the new norm, I would get some ones that I like. I think it was a smart tactic to place that ad on my feed and others who enjoy fashion because it gives us a real incentive to purchase their products.
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