How Behavior Reports Affect Content Strategy

The Anatomy of the Perfect Pitch Email

Pitching and promoting can be one of the most difficult tasks when it comes to raising awareness. Amanda Milligans article/video breaks down how to compose the perfect email when pitching to a writer. The first step is to personalize your email and remember that there’s a person on the other side of that screen. The next step is ” Top Level Product Description” to make the subject clear and easy to understand. The most important step is the main takeaways. What do you want them to remember most about your email? This is important because you want your pitch to highlight the most relevant details and stick out to them. The final steps are linking your content so that they know it’s reliable, asking a direct question, and having a solid conclusion.

User Behavior

How does the perfect email relate to user behavior? Amanda’s recommendations are all about curating your email to the consumer and making the experience as simple and enjoyable as possible. This is exactly what you should be aiming for when considering the user’s overall experience. When pushing content such as ads, products, or services, out to consumers we need to keep in mind their specific interests and what resonates with them. Doing this makes an experience more memorable and satisfying. Tailoring the experience, or email, to a specific user allows it to fit seamlessly into their life. This allows the user/consumer to adapt a product, service, experience, or pitch, into their lives.

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