Applying STP to Email Campaigns

The company that I am choosing to write about is Panera Bread. Panera is a very famous fast food chain that most users don’t consider as “fast food”. Their menu has a lot of fresh options, and is viewed by their customers as a healthy alternative to other fast food chains. The two segments that […]

Capturing Variables with Tags

Having your own website, there are many things a company wants to track to see how their doing. There are many little factors that come to this that many people don’t realize. For example, what wants to be known is how long someone is on the page for, how far someone scrolls down on the […]

Current Reports vs. Legacy Tools

The current reports tool and legacy tool are both very similar features. Legacy Tools is bit older and is a little bit older and outdated. Above the legacy tools information and links, its states “These tools and reports do not yet have a full replacement in new Search Console, but can still be reached at […]

Capturing Custom Campaign Parameters

When I think about a specific ad that leaves a strong message I automatically think of Nike. Their tagline “Just Do It” is recognized by millions around the world, as they are one of the most leading activewear companies out there. The post their advertisement on just about every social platform, tv commercials, billboards, etc. […]

Creativity and Data Visualization

Do You Need to be a Creative Person to Create Data Reports? In most respects I would say that you do need to be a creative person in order to create data reports. “Data Studio reports tell stories with data. These stories can persuade, provide insights, validate decisions, or argue for a change of course. […]

Creating a Hypothesis

In order to create a hypothesis, we need to identify a problem. For this example, let’s say we have a website and we have videos on it. A goal of our website is to get more people to watch the videos that are posted on there. We would have to look into the behavior reports, […]

The Anatomy of the Perfect Pitch Email

The article that I chose to read was “The Anatomy of the Perfect Pitch Email” by Amanda Milligan. In this article, she goes on about how you capture an audience rather than push them away when sending out emails. The part that really stood out to me was when she stated there are many aspects […]

Paid Ads and Organic Searches

When someone searches up something they want to buy, their eyes are drawn to the first link they see. With SEO, you can match keywords of your products and services based on what someone is searching up. It costs no money to draw attention towards your business. But it is very time consuming. It will […]

How to Connect with your Target Audience

Using Browsing Data Its no secret that companies use cookies and browsing data from their consumers to figure out who their target audience is and how they can market to them to continue using their services or attract a similar group of people who aren’t aware of their brand. They use this information and establish […]

Is it ethical to track consumer behavior?

Why do companies track your information? The main reason behind companies using google analytics to track some characteristics of their consumers is to get a better sense of what their target market are. In that sense, what is it that they are able to track from your cookies online? Companies are able to see your […]

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